* A Revolutionary new premium ice cream program for today's dynamic market place.
  * The program is all about FUN, featuring whimsical characters, unique new flavors and distinctive      packaging.
  * The Herd Of Laughter brand is aimed at the sophisticated premium ice cream consumer.    
  * The Herd Of Laughter ice cream is the next generation in branded theme ice cream programs.
THE ICE CREAM LOVER:
  Focus group research reveals a number of interesting characteristics about ice cream consumers.

* Ice cream is a different kind of food.
* Ice cream is the most popular dessert for "kids" of all ages.
* Ice cream has universal appeal amongst nearly all consumers ...from the very young to the elderly.
* Ice cream imparts feelings of good times with memories of early childhood .
* Memories of one's first birthday party, family outings, love and romance.
* When one eats ice cream life becomes simple, uncomplicated, perfect and good again and the stress of everyday activities become lost for the moment. 		 

 
HERD OF LAUGHTER BRAND RESEARCH:
 



* The Herd Of Laughter brand and characters appeal to the most important consumer market, those between the ages of 24 to 49 years of age.
* Adults 24 to 49 react positively to the sophistication and fun of the brand and its characters.
* Females tend to enjoy and show the greatest interest in buying the brand.
* The characters, flavors and names appeal to all ages of "kids" ... young and old.

  
WHERE IS THE ICE CREAM MARKET HEADED TODAY:
* The premium ice cream segment is experiencing continued growth where almost 50% of all ice cream sold in the U.S. is premium ice cream.
* The growth of this category is being driven by National brands with strong co-brands such as Oreo, Starbucks, Heath, Twix, M&M and Alaskan Classics.
* The ice cream consumer is looking for indulgent ice cream flavors with superb taste.



WHAT IS THE "HERD OF LAUGHTER" ICE CREAM PROGRAM?
  
* The Herd Of Laughter is a Retail packaged goods and Food Service ice cream program.
* The Herd Of Laughter program is a 100% "turn key" program providing all artwork for packaging, trade marked flavors, flavor formulations, nutritional information and merchandising opportunities.
* There are NO royalties, fees, up-charges, hidden costs with the Herd Of Laughter program.
* The Herd Of laughter program can stand alone or be Customized to meet specific customer strategies.
* Simply purchase all ingredients from approved Herd Of Laughter ingredient suppliers .
* The Herd Of Laughter program is supported by these outstanding companies: Pecan Deluxe Candy Company, Gertrude Hawk Ingredients, Forbes Chocolates, Danisco / Cultour and Lyons Magnus.



The Cartoons and Media
 
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